Vibrant, easy to grow 2 to 3 foot tall annual. Known for its cheerful, bight yellow petals and dark central cone that fill the garden in summer and fall.

Plant thrives in full sun, but can handle some shade. Can tolerate any soil and drought, but does benefit from watering in very dry spells.

Forms mounds of clumping flowers and fuzzy leaves. It is shorter- lived but, reliantly self-seeds making it ideal for a naturalistic boarder, meadow planting, or pot.

Native to most US states, you can find throughout prairies, in open woodlands, and along roadsides.

Foliage unfurls early with buds forming in late spring. Blooms bountifully from summer through fall and are busy with pollinators. Seed sets in mid- late fall bringing birds, and remains standing through most of the winter season.

Considered a keystone species within its range based on the important role it plays in the lifecycle of insects and birds that rely on it for nectar, pollen, seed, and over-wintering habitat.